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Press Releases

"JohnDow Introduces New Product Videos" (Nov 2011)

Barberton, Ohio - JohnDow Industries recently announced the production of a series of five three-minute product videos. Joe Dease, President of JDI, stated that "quality videos are fantastic investments for our brands. We have developed the videos to describe, and demonstrate the products in use to improve customer knowledge and their ability to select the proper equipment. Making online video a part of our marketing strategy will help reinforce that JDI is a progressive manufacturer that is truely connected to our customers". The JDI website and all future ads, catalogs, sales flyers, etc. will contain QR codes making it possible to access the new videos when scanned with any smartphone, QR code reader, or tablet device. The five product lines selected for video production are: - Crew Chief Self-Evacuating Oil Drains - Crew Chief Evacuators & Dispensers - Crew Chief Pump Assist Oil Drains - Fuel Chief Steel Gas Caddies - Fuel Chief Poly Gas Caddies. In addition to website exposure, JDI's new videos will open up numerous marketing strategies for customers, distributors, and sales reps all with the intent of increasing sales. Dease went on to say, "providing more visual information on the product is an incredibly effective way to appeal to a buyer's senses. We're excited about these new videos". These videos and the new JDI catalog can be downloaded or viewed on the JDI website www.johndow.com.

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